toy store franchise
Description of franchise system
LEARNING EXPRESS is a specialty retail toy store franchise that is the leader in the children's gift and specialty toy segment, offering a friendly and fun shopping environment to customers.
Each Learning Express store has the individual personality of the owner. Learning Express takes pride in the independence and individuality of their franchise locations and their franchisees because when individual franchisees grow and succeed, the entire company benefits. Learning Express uncompromisingly pursues new ideas in direct marketing, training programs and product mix so that you will be equipped with everything you need to accomplish your distinctive business goals!
By focusing on depth of assortment rather than wide selection, specialty toy stores have a unique competitive advantage over much larger merchandisers. Such business concepts can discriminatingly select their products from only the very best suppliers, thereby presenting a more appropriate, focused section for the client.
The Learning Express shopper is normally married, female, relatively well educated, affluent and in her 30’s or above. The typical customers in a Learning Express specialty toy store are parents, grandparents, relatives or friends that looking to buy a gift for children from the ages of newborn to pre-teen.
Learning Express believes that business achievement is developed out of a real pledge to uphold the principles of a franchise brand that is centered on a quality customer experience . The relationships between the Learning Express Company and its customers, franchisees and vendors will always be one of honesty, mutual respect and integrity.
Once you sign the Franchise Agreement, you will have access to the Learning Express Intranet where you will be able to research buying information and sales, as well as learn to use the latest marketing and advertising tools (such as email marketing, Facebook and Twitter). You will also benefit from 8 days training at the Learning Express home office as well as having three weeks on-site training during the Grand Opening process. Support will continue with conference calls, store visits, and regional meetings.
When you choose to franchise with Learning Express, you immediately recieve over 20 years of history and experience with a branded chain; direction and guidance with store design, site selection, lease negotiation, fixturing and build-out; the support of an experienced staff to help you through all phases of retail management and product knowledge; an established buying program that has pre-negotiated terms with vendors; and a community of over 140 franchise stores that talk to each other and learn from each other on a daily basis!
The toy industry in general, and more and more the educational toy segment, has proven to be a continually lively market, creating billions in sales every year. And when you combine this with what you will receive from the Learning Express Company - helpful advice from fellow storeowners, guidance from your local franchise consultant, and committed support from their home office – you can see why so many entrepreneurs like you have teamed up with the Learning Express franchise family!
Franchise partner profile
Learning Express storeowners come from all walks of life. Very few have had any retail management experience let alone knowledge of the toy industry. Learning Express franchisees only need an entrepreneurial spirit and willingness to follow a proven franchise system.
If this sounds like it could be you, fill out the information below and see if Learning Express is the right franchise opportunity for you!
toy store franchise