Description of franchise system

Show video Franchise Expo South Miami 2009, Video Interview with Wendy Carolino, President and Co-Founder of GameOn (English)
Game On is the premier Game Store, offering pre-played and new games, consoles and accessories. In addition to selling games, Game On offers a unique venue called the "Zone". The Zone is an active area for tournaments, hourly play, birthday parties and corporate events.

Business Model
What sets Game On apart is their Commitment to Outstanding Customer Service and their unique streams of revenue that add value to your ordinary retail sales. Game On brings you a fun idea in gaming retail and participation.

Market
The gaming industry has not stopped growing and continues to surpass all sectors of retail. Video games are the fastest growing segment of the entertainment retail industry. In Canada annual sales were up 56% in 2007, and the Canadian industry sales surpassed $1.5 billion.

Video and computer game enthusiasts are spending an average of $700 a year on game software, and 75% of the heads of households and 84% of teens play video and computer games.

Franchise concept

Training and Support
Game On believes franchisees should be given complete operational support to achieve a profitable video game store, while maintaining the core retail values of the franchise company: fair value, great customer service, passion for video gaming, all within a community-minded, interactive retail environment.

Customized POS system developed by Game On allows the franchise to remain competitive in both new and pre-played pricing of games. Game On offers professional training and daily on-going assistance.

Franchise partner profile

Game On is committed to finding franchise partners that share their retail vision.

Facts

Standard information

Country of origin	USA
Company foundation (nat / worldwide)	2003 / 2003
First franchising (nat / worldwide)	2008 / 2008
Country of data	USA
Total investment (nat)	137.000 USD
Personal capital	80.000 USD
Initial entry fee	25.000 USD
Royalty	4,00 % of net
Advertising fee	1,00 % of net
Type of contract	Franchise-System Licence Cooperatives Others
Renewal fee
Space needs	90 - 170 m2
Master licenses available

Priority development	• Australia / Oceania • Europe • Latin America • North America

Minimum turnover
Pilot unit in the country of data
Internal purchase
Mark-up of goods

Financial support

Training activities

Training content

Management support

Ideal franchisee profile

Videos