Description of system

BEN & JERRY’S works hard to make each location a haven of ice cream ecstasy. This extremely well known and successful franchise company is enthusiastically involved in both their communities and business on a daily basis. Ben & Jerry’s franchisees are always committed to customer service, quality and have a lasting aspiration to help each and every community where they do business. Supported by the franchise’s solid brand and joint dedication to run their businesses in a socially conscientious way, their franchise owners have rewarding careers while enjoying the satisfaction of giving back to their local communities!

When the customer comes into a Ben & Jerry's Store, enjoying the greatest ice cream in town is not the only thing they experience. Ben & Jerry’s ice cream parlors are a little piece of self-indulgence, a ten-minute vacation, a delight for both the belly and the soul.

Start-up concept

Ben & Jerry's tries hard to maintain a franchise system where diversity, teamwork and individuality are treasured, encouraged and respected.

Ben & Jerry's provides you with both ongoing as well as initial support and training. It begins with an 8-day program of practical training at the Scoop University, the company’s national training center in South Burlington, VT. When your location is almost ready to open, you will have the opportunity to receive on-site instruction for a few days at your location. Throughout your time as a Ben & Jerry's franchise owner , you will also receive regular visits from Ben & Jerry's franchise support experts, as well as an attentive support staff who are always only a phone call away!

Possibly the most important and challenging decision you will make in this business is selecting a site for your store. Even though franchise owners are required to find their sites, the Ben & Jerry's franchise team will assist you in understanding the site selection process and in giving you very useful tools.

Partner profile

Ben & Jerry’s is currently expanding their franchise system in the best markets throughout the United States. They are seeking both single store and multi-unit operators to be part of their growing success.

Being a Ben & Jerry's franchise owner and operator means challenging yourself to run a business that cares about their customers and the local community. Ben & Jerry's franchisees uphold the company’s 3-part statement of purpose: believe in their values and are not afraid to stick up for issues, like marriage equality, the environment, or federal budget reforms. They love to represent Ben & Jerry's in their cities, neighborhoods, and towns.

Ben & Jerry's looks for at least 2 years of prior retail management or restaurant experience at the General Manager level or higher within the last 10 years, upstanding community involvement, good business insight, aptitude to meet the company’s financial requirements, and a commitment and desire to follow the franchise’s requirements and guidelines.

Fill out the information below and find out if Ben & Jerry's is the right franchise opportunity for you!

Facts

Standard information

Country of origin	USA
Company foundation (nat / worldwide)	1978 / 1978
First franchising (nat / worldwide)	1981 / 1979
Country of data	USA
Total investment (nat)	143.600 USD
Personal capital	80.000 USD
Initial entry fee	32.000 USD
Royalty	3,00 %
Advertising fee	4,00 %
Type of contract	Franchise-System Licence Cooperatives Others
Renewal fee
Space needs	90 - 140 m2
Master licenses available

Minimum turnover
Pilot unit in the country of data
Internal purchase
Mark-up of goods

Financial support

Training activities

Training content

Management support

Ideal franchisee profile