Description of franchise system

BAJA FRESH MEXICAN GRILL serves high quality, delectably fresh, Mexican food that is made in a casual and quick environment. Ever since their founding in 1990, Baja Fresh has offered delicious Mexican food that is created to satisfy the appetites of their discerning diners who are tired of low quality fast food. Baja Fresh’s flavorful and fresh Mexican food, for take-out or dine-in, lunch or dinner, is served in an upbeat and sparkling clean atmosphere.

Baja Fresh is an excellent alternative to casual dining and fast food choices. Customers of today are looking more and more for quality, growing tired of all the fast food choices that flood the market. Over 40 items on the Baja Fresh menu are made-to-order, including charbroiled skinless and boneless chicken breast, lean steak, tenders, fresh salsas and the highest-quality produce.

Specialty selections include a wide range of tasty burritos such as the famous Bare Burrito, Baja Burrito, Grilled Vegetarian Burrito, and the huge "Burrito Dos Manos." Baja Fresh features a self-service salsa bar and uses No Freezers, No Can Openers, No Microwaves, No M.S.G. and No Lard in the preparing of their fresh and mouth-watering Mexican cuisine.

Baja Fresh’s vision is to become the foremost national restaurant known for defining the standards in the highest quality and convenience in fresh Mexican food. Likewise, their Mission is to proudly prepare the freshest and most flavorful Mexican food, conveniently offered for take-out or dine-in in an upbeat and clean environment, served with a genuine smile and concern for their customers' absolute satisfaction.

The company’s 7 values are Coaching, Teamwork, Do your Best, Open and Honest Communication, Growth, Commitment, and Spirit! With this unique franchise brand, you will be working with a quality franchisor that promotes a systems approach to operations and includes generous quantities of praise and respect for a job well done.

Winning many awards for the high quality of their restaurants and food, Baja Fresh Mexican Grill has even achieved the Platinum Award for best Mexican chain in America by the Restaurants & Institutions Consumers' Choice in Restaurant Chains study. The Restaurant Chains study rated eight customer service satisfaction attributes: food, menu variety, quality, service, value, atmosphere, reputation, cleanliness and convenience.

Franchise concept

Each Baja Fresh franchisee benefits from complete training in order to guarantee a consistently enjoyable experience for the customer. Baja Fresh strives for nothing less than the continued success of the franchise through the absolute satisfaction of their customers!

Your training will last 6 - 8 weeks and cover everything necessary to successfully run your own Baja Fresh franchise business!

Franchise partner profile

Baja Fresh is looking for motivated and energetic business entrepreneurs with an unrelenting commitment to quality, customer service and freshness. If you are just such a businessperson and want to break out of the stresses and confinements of making money for other companies, fill out the information below and see if Baja Fresh is the right franchise opportunity for you!

Facts

Standard information

Country of origin	USA
Company foundation (nat / worldwide)	1990 / 1990
First franchising (nat / worldwide)	1997 / 1997
Country of data	USA
Total investment (nat)	250.000 USD
Personal capital	200.000 USD
Initial entry fee	50.000 USD
Royalty	5,00 %
Type of contract	Franchise-System Licence Cooperatives Others
Renewal fee
Master licenses available

Minimum turnover
Pilot unit in the country of data
Internal purchase
Mark-up of goods

Financial support

Training activities

Training content

Management support

Ideal franchisee profile

News

30.03.2011

Baja Fresh franchise to make its restaurants even more eco-friendly

According to a report published on the website, restaurantnews.com, Baja Fresh Mexican Grill, a fast-casual fresh Mexican franchise chain, has announced the nationwide rollout of its Earth Fresh In... » Read more

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10.02.2010

Baja Fresh goes international

According to a report published on the website, www.benzinga.com, Baja Fresh Mexican Grill, a Mexican chain franchise, has opened its first international restaurant in Dubai, United Arab Emirates. ... » Read more

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12.03.2009

Baja Fresh to open its first restaurant in New York City

According to a report published on the website, www.businesswire.com, Baja Fresh Mexican Grill, a fast-casual fresh Mexican chain, has announced that it will be opening a new location in the City o... » Read more