Description of franchise system

APPLEBEE’S INTERNATIONAL operates, develops and franchises popular casual dining restaurants under the brand of Applebee's Neighborhood Grill & Bar. Having their headquarters in Overland Park, Kansas, the franchise company has grown to become one of the top restaurant franchises throughout the world.

With over 1,900 restaurant locations in 49 U.S. states and in 17 foreign countries, Applebee's restaurants are extremely attractive to customers and franchisees alike as they offer freestanding buildings with attention-grabbing sports memorabilia from the local area that gives each restaurant a delightful "neighborhood" character. Only a quarter Applebee’s restaurants are owned by The Applebee’s Company while the rest are franchised by entrepreneurs like you.

Applebee’s is a neighborhood Bar & Grill gathering point for friends and family. They are dedicated to serving outstanding American comfort food at an excellent value, while also providing each customer with an authentic, neighborly experience in an atmosphere that celebrates the spirit of each community.

With its attractive atmosphere, excellent food, and extremely recognizable brand, Applebee’s offers you a casual dining franchise business that is thought by many to be the best in the world!

Franchise concept

The 3 primary focus points of the Applebee’s Company is on their guests, being part of a local community and, most importantly, on you the Franchise Partner. Applebee’s knows that the success of their franchise business is fully dependant on the individual franchisees. This is why they provide you with all the necessary training and support you will need to achieve success in your business.

Every franchise agreement is made up of 2 sections: 1.) A development agreement that the franchise owner will open and run a minimum of one location with the ability to open more locations in protected territory if desirable; and 2.) A franchise agreement for the particular operation of each restaurant between the franchisor and franchisee.

Applebee’s complete training program for franchise ownership consists of in-store, task-oriented and performance-based training. This 12-weeks program will provide you with essential operations programs and restaurant management skills for you and all of your restaurant managers. Applebee’s also will provide a basic training program for the non-management restaurant employees both before and 1 week after the opening of your restaurant.

Franchise partner profile

Applebee's usually requires franchise owners to open and operate a minimum agreed upon number of locations in a particular territory within a period of 3 to 7 years. This means that potential franchise owners should have a substantial cash availability and net worth.

If you are interested in helping Applebee’s grow their highly successful casual dining business around the world, they would love to hear from you. Fill out the information below and find out if the Applebee’s franchise opportunity is the right one for you!

Facts

Standard information

Country of origin	USA
Country of data	USA
Total units (nat / worldwide)	2012: 1.900 /
Franchise units (nat / worldwide)	2012: 1.200 /
Total investment (nat)	1.000.000 USD
Personal capital	1.000.000 USD
Initial entry fee	40.000 USD
Royalty	4,00 %
Advertising fee	0,50 %
Type of contract	Franchise-System Licence Cooperatives Others
Renewal fee
Space needs	250 - 350 m2
Master licenses available

Priority development	• Argentina • Asia / Pacific • Bahamas • Barbados • Bermuda • Brasil • Caribbean • Chile • Colombia • Costa Rica • Czech Republic • Dominican Republic • Eastern Europe • Hungary • India • Morocco • Nicaragua • Panama • Paraguay • Peru • Philippines • Poland • Romania • Russia • Singapore • South America • Southeast Asia • Thailand • Uruguay • Venezuela • Virgin Islands • West Indies

Minimum turnover
Average unit turnover (nat)	2.000.000 USD
Pilot unit in the country of data
Internal purchase
Mark-up of goods

Financial support

Training activities

Training content

Management support

Ideal franchisee profile

News

10.06.2011

DineEquity, Inc. announces sale of 66 Applebee's company-operated restaurants to the system’s largest franchisee

DineEquity, Inc., parent company of Applebee's Neighborhood Grill Bar and IHOP Restaurants, announced recently that it has entered into an asset purchase agreement with Apple American Group LLC fo... » Read more