Franchise news

09.07.2009

Wendy's/Arby's Group signs development agreement for the Middle East and North Africa

Wendy's/Arby's Group, Inc. announced last month that it has signed an agreement with the Saudi Arabia-based Al Jammaz Group to build 135 dual-branded Wendy's(R) and Arby's(R) restaurants in nine countries in the Middle East and North Africa over the next decade. This milestone, the company says, marks the first agreement with an international franchisee to build dual-branded restaurants since the formation of Wendy's/Arby's Group in September 2008. The development of dual-branded restaurants is an important component of Wendy's/Arby's Group's long-term international strategy and growth plan. The first restaurant is due to open in the spring of 2010.

"We are pleased to enter into a franchise relationship with Al Jammaz, a company that has the proven leadership, resources and food-service experience to grow our two quality brands throughout the Middle East and North Africa," said Roland Smith, President and Chief Executive Officer, Wendy's/Arby's Group. "Dual branding will enable us to offer an exceptional range of high-quality menu choices from our two great brands under one roof. We believe dual-branded restaurants will generate higher sales volumes and better return on investment, making this approach particularly compelling to our international franchisees."

Wendy's/Arby's Group, Inc is, it says, the third-largest quick-service restaurant company in the U.S. and includes Wendy's International, Inc., the franchisor of the Wendy's restaurant system, and Arby's Restaurant Group, Inc., the franchisor of the Arby's restaurant system. The combined restaurant systems include more than 10,000 restaurants in the United States and 24 countries and territories worldwide. All Wendy's and Arby's restaurants located outside North America are franchised. (kbp)


Arby's (USA)

quick-service restaurants serving roast beef, chicken and specialty sandwiches
» to the franchisor


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