U-Swirl franchise expands to Salt Lake City
According to a report published on the website, prnewswire.com, U-Swirl, Inc. has announced that it has acquired three franchised locations in Salt Lake City, Utah. The report reveals that the company has two franchisees operating a total of three cafes, with another store under construction and due to open this year. All stores have been or will be converted to U-Swirl Frozen Yogurt Cafes on or before January 1, 2012.
In an interview, Rico Conte, Chief Executive Officer of U-Swirl Inc, commented, “We are very excited to announce the acquisition and conversion of the Frogurt frozen yogurt stores in Salt Lake City. Salt Lake City has been a target market for us and we believe the U-Swirl brand will be well received. We continually look for strategic opportunities to improve the brand and increase shareholder value. This acquisition and conversion represents another facet of our ongoing strategy to do so.”
Since taking over the worldwide rights to U-SWIRL® Frozen Yogurt in October 2008, U-SWIRL, Inc. has been implementing an aggressive strategy to build the brand into a globally recognized chain of frozen yogurt cafes. (kbp)