Franchise news

18.10.2011

TCBY franchise announces new expansion agreement in North and South Carolina

TCBY, a leading frozen yogurt concept, recently announced its strategic expansion agreement in North Carolina and South Carolina. According to the information provided, TCBY has concluded a 10-year area developer agreement with Samuel Batt, the franchisee who piloted the company’s first self-serve store and the current owner of seven TCBY locations. Batt has agreed to open and/or franchise 23 TCBY self-serve locations in North Carolina and South Carolina within the next three years, with two stores open in Charlotte by the end of 2011.
 
Tim Casey, CEO of TCBY, commented, “This new development agreement is yet another example of TCBY’s forward-thinking approach in growing the brand and levering our perfected product and self-serve model.”
 
TCBY opened the country's first frozen yogurt shop in Arkansas in 1981 and began franchising the concept the following year. The company currently has a network of over 450 stores across the country. (kbp)

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