Franchise news

10.01.2010

T.G.I. Friday's® USA and DFPR win two LACP Special Achievement Category Awards

T.G.I. Friday's USA has announced that it and its public relations agency DFPR were recently named Special Achievement Category Winners by the League of American Communications Professionals (LACP) in the 2009 Magellan Awards Communications Campaign Competition.
 
According to the information provided, T.G.I. Friday's USA/DFPR's publicity campaign for "Party Central" was voted the best-in-class Platinum Award winner in the Product/Service: Consumer category and was also named the Best Return on Investment across all categories of competition. T.G.I. Friday's USA/DFPR's "Punt Challenge" campaign was a Gold Award winner, finishing second in class to "Party Central," and was also named the Most Creative Communications Campaign overall. Each campaign was named in the Top 50 Publicity Campaigns of 2009, finishing #6 and #12 overall out of 375 entries. T.G.I. Friday's USA/DFPR was the only entrant to win two special achievement category awards.
 
With more than 900 restaurants in 60 countries, including approximately 600 restaurants in the U.S., T.G.I. Friday's offers, it says, ‘great food, innovative drinks and a unique experience filled with flair and a Thank God It's Friday's™ attitude’. The company is a subsidiary of Carlson Restaurants Worldwide Inc. which owns, operates, franchises or licenses more than 1,000 restaurants in 60 countries. (kbp)


T.G.I. Friday's (USA)

full service restaurants
» to the franchisor


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