Franchise news

03.06.2010

T.G.I. Friday's® USA and DFPR named Grand Prize Winner, Best Media Campaign of the Year

T.G.I. Friday's USA and its public relations agency DFPR have announced that they were recently named the Grand Prize Winner, Best Media Campaign of the Year, in the 2010 Bulldog Awards for Excellence in Media and Public Relations. T.G.I. Friday's USA/DFPR's publicity campaign for "Punt Challenge" was also named a best-in-class Gold Award Winner in two categories: Best Special Event/Stunt and Best Response to Breaking News.

"DFPR's campaign for T.G.I. Friday's USA was selected as the 'best of the best' in the 2010 Bulldog Awards," said Jacques Gautreaux, vice president and chief operating officer of Infocom Group/Bulldog Reporter. "We will be celebrating this entry in our annual 'Hall of Fame' magazine this year."

"DFPR's 'Punt Challenge' was a terrific idea that worked very well for T.G.I. Friday's," said Amy Freshwater, vice president of communication and public relations for Carlson Restaurants Worldwide, parent of T.G.I. Friday's. "It definitely played a role in kicking off our football watching parties at the bar last year."

With more than 900 restaurants in 60 countries, including approximately 600 restaurants in the U.S., T.G.I. Friday's offers, it says, ‘great food, innovative drinks and a unique experience filled with flair and a Thank God It's Friday's™ attitude’. Carlson Restaurants Worldwide Inc., the parent company of TGI Friday's Inc., is a privately held company owned by Minneapolis-based Carlson, a world leader in the hospitality and travel industries. As of May 2010, Carlson Restaurants Worldwide owns, operates, franchises or licenses more than 1,000 restaurants in 60 countries. (kbp)


T.G.I. Friday's (USA)

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