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T.G.I. Friday's® Restaurants names Peppercom as Public Relations Agency of Record

The T.G.I. Friday's® franchise has announced that it has appointed Peppercom as its public relations agency of record. Owned by privately-held Carlson, T.G.I. Friday's is, it says, the global leader in the casual dining industry and one of the most recognized brands in the world. Peppercom will handle ongoing public relations efforts, support digital and social media, and manage other integrated marketing activities for the brand, including its marquee initiative, the World Bartender Championship.

Peppercom will also develop communication strategies aimed at activating and enhancing T.G.I. Friday's partnerships, sponsor agreements and special programs at national, regional and local market levels. Additionally, Peppercom will work with T.G.I. Friday's to integrate its digital and social media strategy with traditional public relations efforts.

According to the information provided, Peppercom's extensive experience in developing 360° marketing campaigns for a variety of brands was a key factor in solidifying this relationship. The agency is charged with consistent execution of daily needs from media relations to press materials, as well as building in-depth initiatives that extend reach for better consumer engagement.

"We knew we needed an agency that can execute on our important day-to-day public relations initiatives, as well as provide ongoing high level communication strategy, big ideas and programming from all sides," said Trey Hall, senior vice president and chief marketing officer for T.G.I. Friday's. "We look forward to working with Peppercom as a true partner to elevate our efforts in these key communication areas."

Carlson Restaurants, the parent company of TGI Friday's Inc., is a privately held company owned by Minneapolis-based Carlson, a world leader in the hospitality and travel industries. As of August 2010, Carlson owns, operates, franchises or licenses more than 1,000 restaurants in 61 countries. (kbp)

T.G.I. Friday's (USA)

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