Franchise news


Subway Franchisee Advertising Fund Trust to work with Planalytics

In a recent press release, Planalytics Inc. has announced that SFAFT Inc., the Subway Franchisee Advertising Fund Trust, has licensed its “Business Weather IntelligenceSM Platform” with the aim of discovering what impact weather has on sales. SFAFT will now receive weather warnings through the Business Weather Intelligence Platform as well as an 18-month outlook which shows both periods of opportunity and risk for strategic planning purposes.

The Subway Franchisee Advertising Fund Trust (SFAFT) is run independently of Doctor’s Associates Inc., the franchisor of the Subway franchise network. SFAFT’s tasks are to manage the funds contributed by Subway franchisees. It was founded to draw up advertising and marketing programmes to grow restaurant sales and promote the system’s image.


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