Smoothie King with record franchisee recruitments
Smoothie King Franchises, Inc., has announced that 2007 was once again a record year for new franchise licenses, with a total of 129 signed franchise agreements. According to the information provided by the company, it has posted an average growth rate of 27 percent in each of the past four years despite the current economic conditions.
Smoothie King believes the reasons for this success can be put down to its commitment to building and maintaining a solid business foundation for its franchisees and implementing systems to support and foster steady growth for its year-on-year success.
Michael Powers, executive vice president of business development commented, “Smoothie King is no stranger to being original, and we have taken that same approach in licensing our brand. All of our new business has been generated without the use of brokers, trade shows, agents or other traditional means. Our development team has done an exceptional job over the years of cultivating our candidates from within our four walls, by drawing in candidates who were loyal Smoothie King guests before they decided to go into business with us. We believe this builds a stronger foundation for Smoothie King’s relationship with its franchisees.”
Founded in 1973, Smoothie King is a privately owned franchise company based in the New Orleans area. Its franchise-run centres offer its customers healthy retail product solutions, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products. There are currently 520 locations in 32 states across the United States and in South Korea. According to Powers, Smoothie King is intending to continue to build on the momentum and expects to license more than 150 new locations in 2008.
Smoothie King (USA)
the original nutricion bar
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