Smashburger franchise to offer specialized burgers
The Smashburger franchise, one of the nation’s fastest-growing “better burger” restaurants, has announced that it is, to date, the only national chain to serve localized burgers inspired by regional favorite flavors. According to the information provided, these custom-designed burgers highlight the signature ingredients and taste combinations of each city, giving customers a burger built for their local palate.
Guests can enjoy localized smashburgers at restaurants in 19 states across the country and each specialized burger reflects the market’s food identity and passion, ranging from fried pickles with ranch dressing in Tulsa to the guacamole and Habanero cheese-topped Arizona smashburger.
Tom Ryan, Founder and Chief Concept Officer of Smashburger, commented. “In every Smashburger market, we explore what consumers enjoy eating and then bring those tastes and flavors to our burgers in an innovative way. We’re proud that customers love our burgers and that several of our local creations have already won awards for best burger in their market.”
Smashburger currently operates about 100 stores across the country, but plans to double the size of its network in the next year. The chain is, it says, expanding aggressively in the Northeast, having signed franchise agreements for 20 more stores in Long Island and will enter Brooklyn, New York, within the year. Smashburger is owned by the Consumer Capital Partners, a private investment and concept development firm based in Denver. (kbp)