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Ruby Tuesday, Inc. and dunnhumbyUSA announce a multi-year customer insights partnership

The Ruby Tuesday franchise, a popular high-quality casual dining restaurant chain, has announced that it has entered into a three-year partnership with dunnhumbyUSA, an international leader in consumer insights, to incorporate continually updated information about customer behavior and preferences into day-to-day decision making at the company's restaurants across the U.S. According to the information provided, this agreement represents an exclusive partnership for dunnhumbyUSA in the casual-dining sector of the foodservice industry.

"We're excited about where our brand is today and that our guests have noticed the changes in our restaurants," said Sandy Beall, Chairman, CEO and founder of Ruby Tuesday, Inc. "We need to continue to communicate regularly with our guests so that they want to visit us more often, and we believe dunnhumbyUSA can help us achieve that," added Beall.

"All categories of business have seen their share of growth challenges during this time of economic uncertainty," said Stuart Aitken, CEO of dunnhumbyUSA. "Casual dining has been particularly hard-hit, but Ruby Tuesday has very strategically repositioned their offering as 'high-quality casual' to further differentiate from competitors. Our work partnering with Ruby Tuesday will build on this higher-quality value offering," added Aitken.

Under the agreement, dunnhumbyUSA will analyze guest sales data and develop customer segmentation models. They will also work with Ruby Tuesday to apply tactics, based on what is learned, that align with the company's existing customer-focused initiatives for sales growth.

Ruby Tuesday, Inc. has company-owned and/or franchise Ruby Tuesday brand restaurants in 46 states, the District of Columbia, 15 foreign countries, and Guam. As of November 30, 2010, the Company owned and operated 676 Ruby Tuesday restaurants, while domestic and international franchisees (including Hawaii and Guam) operated 140 and 58 restaurants, respectively. (kbp)

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