Franchise news


Registration now open for 1st Annual Franchise Consumer Marketing Conference

Franchise Update Media Group (FUMG), one of the leading industry resources for franchise development, has announced that registration is now open for the First Annual Franchise Consumer Marketing Conference, to be held June 14-15 at the Omni San Francisco Hotel.

Therese Thilgen, president of FUMG, commented, “This is a ground-breaking event in the franchise industry, and strengthens our position as the leader in providing innovative, unique educational and networking opportunities that help franchisors grow their business at the unit level. The franchisor CEOs, CMOs and marketing managers who attend will experience an interactive agenda led by top executives in drill-down, content-rich workshops, roundtables and keynotes.”

According to the information provided, an elite conference advisory board of influential franchise marketing executives representing the service, retail, and food sectors, has been instrumental in shaping the conference agenda. The advisory board members are: Susan Boresow, chief marketing officer for Massage Envy; John Dillon, vice president of marketing for Denny’s; Keith Gerson, chief operating officer for Sopra Brands; Rich Hope, marketing director for Jersey Mike’s’; Terri Miller, vice president of marketing and communications for Great Clips; Wendy Odell Magus, vice president of marketing for Kiddie Academy; Jeff Rinke, vice president of marketing for Hungry Howie’s Pizza; Linda Shaub, vice president of marketing for Interim HealthCare, Inc.; and Ed Walter, the VP of CRM at CertaPro Painters.

“The contributions from this stellar group of franchise marketing experts promise an engaging conference that will serve as an industry forum for sharing best practices in consumer marketing,” said Steve Olson, publisher and chief development officer for FUMG. “Attendees will have the opportunity to drill down on today’s key trends, issues, and strategies that are driving the demand for developing and delivering successful national and local marketing campaigns for their franchisees.”

Those interested in registering for the conference, should visit the following website: Those who register before May 15 can save $100.

Founded in 1988, Franchise Update Media Group produces online franchise sites, magazines, research, books and conferences in franchising. Targeting franchise audiences online, in print and in person, FUMG delivers a combination of education and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. (kbp)

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