Franchise news

29.12.2010

RE/MAX expands into Dominica

The RE/MAX franchise has announced that it has expanded its international network by adding the Caribbean country of Dominica to the organization. According to the information provided, new broker/owners Alistair and Ann Grell have opened RE/MAX Millenia Realty in Roseau, Dominica’s capital city. The new RE/MAX office is part of the Millenia Group – an architectural, engineering and environmental services firm that has been serving Dominica since 2004.

“Our office is the only one-stop real estate and development firm in the country,” Alistair Grell says, adding that Dominica is a growing market that’s quickly becoming a haven for second homes. “We might be a small firm in a small country, but we’re thinking globally – and RE/MAX is the No. 1 global real estate franchise.”

The Grells were, the company explains, attracted to RE/MAX because of its educational offerings, as well as its global brand-name recognition and the potential for referrals. In October, they traveled to RE/MAX World Headquarters for a flag-raising ceremony to commemorate the purchase of their new franchise. They hope that bringing RE/MAX into Dominica will also raise professional standards in the country’s real estate industry.

“We plan to emphasize the training, commission concept and marketing tools that RE/MAX offers its agents on the island,” Ann Grell says. “By aligning ourselves with RE/MAX, we will stand apart from other brokerages that do not have the support and services of an international brand.”

RE/MAX was founded in 1973 by Dave and Gail Liniger. From a single office in Denver, Colorado, it has grown into a global network of over 90,000 Sales Associates in more than 80 countries, an international presence greater than any of its competitors. RE/MAX has been recognized as the leading real estate franchise in the “2009 Franchise Times Top 200,” and has also been honored as the top real estate franchise for nine of the last 11 years in “The Franchise 500 Survey,” published by Entrepreneur magazine. (kbp)


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