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Quiksilver looking to expand in Germany through franchising

The American sports company, Quiksilver, is intending to further extend its presence on the German market through franchising. According to a report in the Handelsblatt newspaper, Quiksilver is one of the largest sports businesses with an annual turnover of around 1.8 billion dollars. Unlike in France, England and America, the company does not have many stores in Germany. There are currently only three Quiksilver shops in the country, namely in Berlin, Munich and Leipzig with the Leipzig branch being a franchise-run business.

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