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Prize awarded to Middle Eastern franchise

For the second year running, the Franchise Business Award was presented to the most successful franchise network during the Franchise Expo Paris which was held in March. Emphasis this year was put on franchise businesses from the Gulf region, Lebanon and Egypt. The prize is awarded to franchisors in recognition of their efforts to develop their networks internationally. The jury assessed a number of aspects including the concept, professionalism as well as a system’s potential for development within Europe.

This year’s winner was the Egyptian fast-food franchise, Momen ( Momen was founded by Mohamed Momen in 1988. The restaurants sell a variety of different sized, good value sandwiches. Momen already runs 50 franchise outlets in Egypt and there are further 18 businesses in Libya, Saudi Arabia, Bahrain, Djibouti, in Sudan and in the United Arab Emirates.

There were four other finalists competing for this franchise award: the restaurant concept, The Noodle House, an Asian noodle restaurant that is currently active in Dubai and the United Arab Emirates (, the coffee shop chain, Café Najjar, from Lebanon (, the Casper and Gambini's franchise ( which sells gourmet fast food and, last but not least, the Lebanese menswear shop franchise, Rectangle Jaune (

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