New York University looking to become a global brand via franchise locations
New York University (NYU) is looking to increase both its attractiveness and reputation using an unusual method: according to a report published by the Financial Times Deutschland (FTD), it is planning to set up branches across the world where students will not only be able to collect points during a stay abroad but where they will also be able to complete full courses and be awarded a NYU degree. The first such campus was officially opened at the end of 2010 in the Arab Emirate, Abu Dhabi, and, according to the FTD, a further one is already being planned for Shanghai.
According to the president of the university, John Sexton, the aim of this expansion plan is to strengthen the NYU’s brand name around the globe. The report reveals that the NYU, which is based in the center of Manhattan, currently has around 43,000 students making it one of the largest non-commercial private universities in the USA. With tuition fees of around 53,000 dollars a year, it is also one of the world’s most expensive universities. (kbp)