moves – keeping healthy through exercise
moves is an international chain offering an integral, time-saving and easy-to-learn health-oriented exercise concept. Besides being found on the market in Germany and Austria, moves is also active in Switzerland and the Netherlands. There are currently around 60 moves centres. This health-oriented concept was developed during the 90s in the USA where there are more than 18,000 moves studios working with this concept.
moves promises its customers that two to three 33-minute training sessions a week are sufficient to stay healthy. The different exercises using special equipment are done by all the participants at the same time according to a certain plan and accompanied by a certified moves trainer.
According to company information, potential moves licence and cooperation
partners are, for example, hotels, trainers, owners of fitness studios,
physiotherapists, owners of tanning studios as well as people looking to set up
a new business and who enjoy and are interested in the moves idea. The support
that moves gives its partners ranges from financing and choice of location to
furnishings and choice of equipment to business planning, marketing and customer
acquisition. As the system has its own training academy it also possible for
people from other branches to join the network. The company is interested in
expanding further and is on the look-out for new franchise partners from all
over the world.