Mooyah Burger franchise expecting rapid growth this year
According to a report published on the website, restaurantnews.com, MOOYAH, a
30-unit, fast-casual, “better burger” concept, has put together an aggressive
growth plan for this year that includes 20 new units.
In an interview, Alan Hixon, president of MOOYAH Burgers, Fries, & Shakes, commented, “Fast casual burgers—often people call it the ‘better burger’ segment—represents only about 3 percent of sales in the burger category overall, so we’ve got a long road ahead to seize the opportunity and gain market share. The demand for the segment is just at its beginning stages, even with the number of similar competitors out there. We envision this concept as working anywhere, coast to coast.”
In order to prepare for this growth, the head office has re-examined its whole concept and is now focusing on what is important to the brand. Furthermore, it has expanded its management team with a number of new appointments including a Director of Marketing, Director of Training and additional Franchise Business Consultants.
Michael Mabry, Director of Franchise for MOOYAH, said, “It’s our belief that we’re poised for success based on the quality of the people we have in every part of the business. As a company, our culture must be dedicated to the belief that our Franchisee is our customer, and that if we take care of the Franchisee, he’ll take care of the store management teams. And when that happens, they’ll take care of our hourly employees—who are truly our most important people in the mix. Guests don’t know me or even management, but they do know the name of the person at the counter who represents the MOOYAH brand.” (kbp)