Franchise news


March 2010: Multi-Unit Franchising Conference

Franchise Update Media Group (FUMG), a leading industry resource for franchise development, has announced that registration is now open for the 2010 Multi-Unit Franchising Conference, where keynote speaker and former Super Bowl winning coach Mike Ditka will share his “Playbook for Success.” The conference will be held March 24-26 at the Mandalay Bay in Las Vegas.

“This is the only conference in the country with an exclusive focus on multi-unit franchising, the fastest-growing sector in the industry, giving franchisors and suppliers the unique opportunity to meet and network with successful multi-unit operators,” said Therese Thilgen, president of FUMG. “If you’re serious about doing business with franchisee pros, you can’t miss this once-a-year event.”

According to the information provided, the keynote speakers, workshops and breakout sessions provide insights from franchises that continued to grow during the economic turmoil that defined 2009. Successful multi-unit, multi-brand operators will share the strategies and programs that helped them capitalize on lower costs for real estate, recruit from an expanded labor pool, launch social media marketing initiatives to drive sales and engage customers, and finance growth through private equity and other capital sources.

“It’s precisely because of the recent economy that I believe this year’s conference will be better than ever,” said Lyndon Johnson, 2010 conference chair and president of the Reciprocity Restaurant Group, an area developer of 20 Church’s Chicken restaurants in Oklahoma and Texas. “The tough past few months have tempered many in our industry and made them stronger. Multi-unit franchisees, vendors, bankers, and many others who have been through the fire will bring their newly earned experience and insight to the conference to share with others.”

Founded in 1988, Franchise Update Media Group (FUMG) produces online franchise sites, magazines, research, books and conferences in franchising. Targeting franchise audiences online, in print and in person, FUMG delivers a combination of education and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. (kbp)

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