Long-term projects for the La Camiceria Italiana franchise
Quality is given top priority at the menswear franchise, La Camiceria Italiana. For this reason, the articles are produced exclusively in Italy using a special selection of threads and materials. Another reason for the network’s success is the fact that the high quality goods are sold at very reasonable prices. The La Camiceria Italiana franchise currently has 14 branches in Italy as well as a further five in other countries.
The company has put together a careful plan for the expansion of its network over the next three years: it is, for example, looking to set up 40 new stores in Italy. Furthermore, it is expecting to open up new shops in other European countries as well as in Russia and the United States.
According to the company, franchisees receive a wide range of support including, for example, an assessment of its marketing strategy in relation to the particular features of a region. Furthermore, it carries out training courses to ensure all franchisees have detailed knowledge of the products.