01.11.2010

KFC presented with 2010 Greener Package Award

The KFC franchise has announced that restaurants across the country are introducing what it believes to be the fast food industry’s first consumer-reusable food container. The container was recently honored as a winner in the 2010 Greener Package Awards. Initially introduced in five markets beginning in May of this year, plans call for them to be available nationally at KFC restaurants by early 2011.

“Through research, we found that consumers prefer reusable containers because it gives them control of how the item is reused or disposed of after purchase,” said Susan Miles, KFC Engineering Manager. “Our research also showed that 60 percent of consumers keep a reusable container for at least six weeks.”

According to the information provided, the introduction of the container is just one element of a larger packaging initiative the franchise chain is undertaking. Paper serving boxes are also replacing plastic plates as part of KFC’s plan to reduce its use of nonrenewable resources and to eventually eliminate foam packaging from its restaurants.

“We believe this is the first meaningful introduction of reusable food containers in the fast food industry. By the end of this year, KFC U.S. will reduce foam packaging use by 62 percent and reduce total plastic use by 17 percent,” said Megan Isaac, Senior Marketing Manager for KFC. “We appreciate our customers’ passion for doing their part to help us meet our ‘Reuse, Renew, Rejoice’ goals.”

KFC Corporation, based in Louisville, Ky., has more than 15,000 KFC outlets in 109 countries and territories around the world serving some 12 million customers each day. (kbp)

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