In August: International Franchise Exhibition and Workshop in Shanghai
The Chinese Franchise Association is holding the fourth Shanghai International Franchise Exhibition (SIFE) from 24th to 26th August 2007. A so-called franchise match-making workshop and the International Franchise & License Investment Forum are to take place parallel to the exhibition.
According to the China Chain Store & Franchise Association (CCFA), around 100 franchise networks from China, the USA, Germany, France, Korea and Singapore took part in the exhibition held last year. Approximately 14,000 people visited the event in 2006 and over 200 potential investors participated in the franchise match-making workshop. Information provided reveals that this has led to almost 60 foreign franchise networks becoming active in China.
The "International Franchise & License Investment Forum", the CCFA says, is to enable experiences to be exchanged as well as to discuss and further develop franchising in the country. More than 300 managers from across the world are expected to take part in the forum this year. Further information about the event can be found at www.ccfa.org.cn and www.chinafranchiseexpo.com. A workshop programme can also be downloaded as a PDF file at: http://www.ccfa.org.cn/english/docs/schedule.pdf .