Franchise news

24.03.2006

Ideaform – how to become slim and stay slim

Ideaform provides its customers with individual health and diet advice through its trained Ideaform partners. A personal and individual eating plan is drawn up for each customer which is specially oriented towards the kind of metabolism they have. According to Ideaform, their plans do not involve strict, rigid menus and counting calories. At the same time, the recommendations can easily be combined with the family’s general eating plan. By using this special method, the customers – aged between 8 and 88 – should be able to reach a weight at which they feel comfortable and then, most importantly, stay at this weight. As Ideaform uses no chemicals whatsoever, the eating concept is recommended by doctors.

There are currently 70 institutes in Germany and in Switzerland, where Ideaform originated, with over 50,000 customers. Around 65 of these branches are franchise-run. The company was founded by Madeleine Bräuer in 1992 and has been run since then according to her motto: Becoming slim, being slim, staying slim! The system is planning to launch its concept on other markets and is currently on the look-out for suitable master partners for America, Austria, France, Great Britain and Italy.


ideaform (CH)

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Ideaform – how to become slim and stay slim

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