Franchise news

23.04.2009

Holiday Inn unveils the 600th relaunched hotel globally

The InterContinental Hotels Group (IHG) announced recently that Holiday Inn Chicago O’Hare Area has become the 600th relaunched Holiday Inn hotel in the world.

“We are thrilled to welcome the Holiday Inn Chicago O’Hare Area to the Holiday Inn family of hotels with the brand new sign and everything it represents. Relaunching in a key market area such as Chicago is important as this milestone demonstrates the progressive changes taking place at Holiday Inn, and also allows us to expand our consumer base, growing an even stronger presence across the globe.” said Kevin Kowalski, Senior Vice President, World Wide Brand Management, Holiday Inn.

According to the information given, the property will now showcase the brand’s new sign, which is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand relaunch program. First announced in 2007, the relaunch program was established to create a more contemporary brand image, increase quality and drive consistency. The global estate of more than 3,200 Holiday Inn and Holiday Inn Express properties is expected to be completed in 2010.

With nearly 1,400 hotels worldwide, Holiday Inn Hotels and Resorts is, it says, the most widely recognized lodging brand in the world. Holiday Inn Hotels and Resorts provides the services that business travellers need, while also offering a comfortable atmosphere where all people can relax and enjoy amenities such as restaurants and room service, swimming pools, fitness centres and comfortable lounges. (kbp)


Intercontinental Hotels Group (USA)

Hotel, Lodging
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23.04.2009 » 

Holiday Inn unveils the 600th relaunched hotel globally

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