Franchise news

30.11.2009

Hardee's opens first restaurant in Lahore, Pakistan

CKE Restaurants, Inc. has announced the opening of its first Hardee’s® restaurant in Lahore, Pakistan. According to the information provided, this marks the first of at least 25 Hardee’s restaurants to be opened in Pakistan within the next five years. The franchised Hardee’s restaurant is operated by MDS Foods Private Limited, a subsidiary of the Super Asia Group. Moreover, the company also announced the execution of a development agreement for three Hardee’s restaurants in the Republic of Yemen.

"We are pleased to announce the opening of our first restaurant in Pakistan and are pleased to welcome MDS Foods Private Limited to the CKE family,” said Andy Puzder, CEO of CKE Restaurants, Inc. “We have a solid base of Hardee’s restaurants in the Middle East, strong brand awareness in the region, and are excited about introducing the Hardee’s brand to Pakistan.”

CKE Restaurants’ entry into Pakistan is an extension of its international expansion strategy and the company sees a high demand for premium quick service restaurants in the region. Hardee’s has operated franchised restaurants in the Middle East since 1980 and currently operates 205 Hardee’s restaurants in Egypt, Lebanon, Jordan, Kuwait, Saudi Arabia, United Arab Emirates, Bahrain, Qatar, Oman, and now Pakistan.

Currently, CKE franchises 338 international restaurants between both its Carl’s Jr.® and Hardee’s brands. The company has, it says, strategic development plans to double its International presence within the next five years. (kbp)


CARL'S JR. (USA)

quick service restaurants with hamburgers and chicken sandwiches
» to the franchisor


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