Gap Inc. to expand e-commerce reach from one to sixty-five countries by year end
Gap Inc. has announced that it is now offering international shipping on its e-commerce site to 55 countries, including Australia, Brazil and Mexico, and by year end will make online shopping available in up to 65 countries.
This marks, the company explains, an important international milestone for the company, because for the first time Old Navy will be available to customers outside North America and for the first time customers outside of the U.S. can shop online and have items shipped from the Gap, Banana Republic, Old Navy, Piperlime and Athleta e-commerce sites.
“Online is an efficient way to reach new international customers and test the waters for our brands,” said Toby Lenk, president of Gap Inc. Direct, the company’s e-commerce division. “We’ve put together an aggressive program to grow our e-commerce business from one country to sixty-five countries this year while continuing to make the shopping experience easier and more convenient. We believe that the technology has evolved to the point where we can meet international demand and deliver an outstanding experience.”
Gap Inc. is a leading global specialty retailer offering clothing,
accessories, and personal care products for men, women, children, and babies
under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands. Gap
Inc. operates about 3,100 stores in the United States, Canada, the United
Kingdom, France, Ireland, and Japan. In addition, Gap Inc. is expanding its
international presence with franchise agreements in Asia, Australia, Europe,
Latin America, and the Middle East. (kbp)