03.12.2010

Fitness Together donations exceed $50,000 To American Diabetes Association

The Fitness Together Massachusetts Owners Group, which specializes in one-on-one personal training, has announced that it has raised more than $50,000 for the American Diabetes Association (ADA) of Eastern New England. The network of 43 Fitness Together franchised studios throughout Massachusetts, Rhode Island and New Hampshire collectively signed on as the Official Health and Fitness Sponsor for the ADA’s ‘STEP OUT: Walk to Fight Diabetes’ campaign to raise the funds and make the contribution.

“A lot of people can raise money, support a good cause, and call it a day. But that’s not what Fitness Together had in mind when we signed up to support the ADA chapter,” said Steve Lichtman, owner of 4 Fitness Together franchises. “We also wanted to invite people living with type 2 diabetes into our studios to offer personal, tailored and safe exercise and nutrition guidance that could improve their lives for the better.”

In conjunction with the fundraising effort that surpassed Fitness Together’s goal to raise $40,000 for the ADA, the group has enlisted 35 people with type 2 diabetes across Eastern New England for their type 2 diabetes observational study. Fitness Together is tracking the impact of a fitness and nutrition program on their client’s type 2 diabetes over a six month period. As the results have been so good, Fitness Together has extended their enrollment period to add more study participants now through year-end.

“We have seen dramatic transformations both physically and emotionally,” Steve said. “This isn’t just about losing weight. It’s about battling an illness in a smart, responsible and healthy manner.”

Based in Highlands Ranch, Colo., Fitness Together Holdings, Inc., is one of the world’s largest wellness organizations. The parent company oversees Fitness Together Franchise Corporation, a one-on-one personal training fitness franchisor established in 1983 that began franchising in 1996, and Elements Therapeutic Massage, Inc., a massage therapy franchisor that began franchising in 2006. Today, the combined franchise network has hundreds of franchises sold across the United States, Costa Rica, Brazil, Israel, Ireland, and Canada. (kbp)

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