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Fitness Together announces six months of consecutive growth in same-studio sales

The Fitness Together Franchise Corporation has announced six months of consecutive growth in average same-studio sales nationwide as consumers put a higher value on staying fit. According to the information provided, the trend has poised the company for growth, and Fitness Together has named Illinois as its next place to expand.

From January through June of 2010, sales were up across the chain of 337 locations. Fourteen of those locations are in Illinois, where demographics and demand support adding some 30 more studios throughout the state. Fitness Together is targeting approximately 12 of those studios to open in the second half of this year.

“The best way to combat rising healthcare costs is to put exercise and nutrition first,” said Bob Haimes, executive vice president and chief growth officer for Fitness Together. “Contrary to the economy, people are taking control of their health and wellness by visiting our fitness studios in growing numbers. And we’re supporting that momentum by sharing our franchise opportunity and opening up the Illinois market for our next phase of expansion.”

Based in Highlands Ranch, Colo., Fitness Together Holdings, Inc., is, it says, one of the world’s largest wellness organizations. The parent company oversees Fitness Together Franchise Corporation, a one-on-one personal training fitness franchise established in 1983 that began franchising in 1996. In 2010, Fitness Together launched Nutrition Together, a nutrition and weight loss counseling program for their clients. Fitness Together Franchise Corporations also oversees Elements Therapeutic Massage, a massage therapy franchisor that began franchising in 2006. Today, the combined franchise network has hundreds of franchises sold across the United States, Costa Rica, Brazil, Israel, Ireland, and Canada. (kbp)

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