Franchise news

15.03.2012

FirstLight HomeCare franchise exceeds benchmarks in its highly competitive industry

Cincinnati-based FirstLight HomeCare announced recently that its franchise has been reflecting the current growth in home health care for seniors as the company continues to gain market share and exceed the highest industry benchmarks in this ultra-competitive industry with the addition of three to four new markets each month.
 
According to the information provided, FirstLight has gained 32 franchisees serving 57 markets across 17 states since franchising began in March 2010. Although the brand is newer than many of its competitors, it is run by an experienced entrepreneurial team. President and CEO Jeff Bevis has more than 25 years of experience in franchise and entrepreneurial environments and brings a unique and aggressive perspective for what it takes to build a successful franchise system.
 
“Our strategies at FirstLight are characterized by keeping the business simple, wholly-centered on the success of our franchise owners and delivering exceptional care to clients,” said Bevis. “We’ve had the benefit of starting with a clean slate and building a strong foundation that supports long-term success rather than short-term, often ineffective gains.”
 
FirstLight HomeCare creates, it says, a new standard in non-medical, in-home care customized for seniors, new mothers and those recovering from illness, injury or surgery. The demand for high-quality in-home care is at an all-time high, with more than 12 percent of Americans over 65 and wanting to remain independent for as long as possible. FirstLight HomeCare combines best practices of a dynamic senior leadership team with more than 75 years of collective senior care experience and innovative approaches to make this franchise an emerging market leader in a fast-growing industry. (kbp)

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