Franchise news

07.04.2009

Dunkin' Donuts number one in customer loyalty

Dunkin' Donuts announced recently that it has been ranked number one in customer loyalty in the coffee category by the Brand Keys Customer Loyalty Engagement Index for the third year in a row. The national survey was carried out by Brand Keys, Inc., a research consultancy, and, according to the survey, Dunkin' Donuts was the leading brand for consistently meeting or exceeding customer expectations.

"We are extremely excited and grateful to have earned the top ranking for customer loyalty three years running," said Frances Allen, Dunkin' Donuts Brand Marketing Officer. "This great honor is a testament to our franchisees, who strive every day to deliver high-quality coffee and baked goods with fast and friendly service. As a result of their efforts, Dunkin' Donuts has become a daily ritual in millions of our customers' lives."

Founded in 1950, Dunkin' Donuts offers its customers a range of coffee and baked goods. The company has more than 8,800 restaurants in 31 countries worldwide. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. (kbp)


Dunkin' Donuts (USA)

coffee and donut shop
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