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Dunkin' Donuts names Cynthia Ashworth Vice President, Consumer Engagement

Dunkin' Donuts, a franchisor of restaurants selling coffee and baked goods, announced recently that Cynthia Ashworth has become a member of the company's marketing team in the newly created position of Vice President, Consumer Engagement. According to the information provided, Ms Ashworth is to be responsible for all Dunkin' Donuts' consumer messaging, including advertising, media, interactive marketing and in-store retail.

Frances Allen, Dunkin' Donuts Brand Marketing Officer, commented, “Cynthia has a terrific track record for driving business results in wide-ranging categories. We're thrilled to have such a seasoned integrated marketing executive come aboard during this exciting time for Dunkin' Donuts.”

Founded in 1950, Dunkin' Donuts offers its customers an all-day service selling coffee and baked goods. The company operates a network of over 7,900 restaurants in 30 countries worldwide. In 2007, Dunkin' Donuts' achieved global system-wide sales of $5.3 billion. (kbp)

Dunkin' Donuts (USA)

coffee and donut shop
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