Franchise news

03.03.2011

Dunkin' Donuts named Number One in Customer Loyalty for fifth year running

The Dunkin’ Donuts franchise has announced that it has been recognized by the Brand Keys Customer Loyalty Engagement Index as number one in customer loyalty in the coffee category for the fifth straight year.

According to the information provided, the 14th annual national survey by Brand Keys identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. The report accurately predicts which products consumers are most likely to purchase over the next 12 to 18 months. In the coffee category, consumer preferences were based on consistently meeting customer expectations for taste, quality, and service.

"This great honor speaks volumes about our incredible franchise community. We have nearly 1,200 franchise owners and operators in the U.S. who are committed to providing our guests with an unmatched customer experience each and every day. Through their efforts, Dunkin’ Donuts is one of the world’s most recognized and loved brands and a daily ritual for millions of people,” said John Costello, Chief Global Customer and Marketing Officer at Dunkin' Brands. "We are very proud to have earned the top ranking for customer loyalty five years running, and look forward to continuing to provide our guests with great coffee and snacks in a fast, friendly, welcoming environment, and at a great value.”

Founded in 1950, Dunkin' Donuts is, it says, America's favorite all-day, everyday stop for coffee and baked goods. The company has more than 9,700 restaurants in 31 countries worldwide. In 2010, Dunkin' Donuts' global system-wide sales were $6 billion. (kbp)


Dunkin' Donuts (USA)

coffee and donut shop
» to the franchisor


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