Franchise news

02.12.2009

Dunkin' Donuts named 2009 MITX Interactive Marketer of the Year

Dunkin' Donuts, a franchise providing an every day stop for coffee and baked goods, has announced that it has been named the 2009 Massachusetts Innovation & Technology Exchange (MITX) "Interactive Marketer of the Year" at the 14th annual Interactive Awards recognizing achievements in interactive technology development and implementation in New England. The awards ceremony was held on Nov. 17 at the Copley Marriott in Boston.

In addition to MITX's "Interactive Marketer of the Year," Dunkin' Donuts also won the "Best Cross Media Campaign" award for it's "Create Dunkin's Next Donut Contest." Additionally, the company was a finalist in the "Rich Internet Application" category for its Dunkin' Run social platform and a finalist in the "Best Use of Social Media" category for its Keep It Coolatta® Facebook promotion.

"The MITX Awards celebrates creativity, technology innovation and great business solutions. Dunkin' Donuts, winner of both our 'Best Cross Media Campaign,' and our 'Interactive Marketer of the Year' awards, show how it all comes together through innovative web applications and marketing strategies that move brands and build businesses across every industry," said Kiki Mills, president of MITX. "MITX is proud to be the foundation for New England's vibrant digital community and to recognize the game changing advances made in our own backyard. We congratulate Dunkin' Donuts in their wins."

"We are extremely proud of this recognition for our innovative interactive marketing efforts during a particularly exciting period in this ever-evolving digital age," said Cynthia Ashworth, Dunkin' Donuts Vice President of Consumer Engagement. "We're excited about the seemingly endless possibilities to further engage our loyal and passionate fanbase and we are intent on continuing to make strides in this area." (kbp)


Dunkin' Donuts (USA)

coffee and donut shop
» to the franchisor


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