Franchise news

06.06.2008

Dunkin' Donuts keeps America running

Last month, Dunkin' Donuts, one of the world's largest coffee and baked goods chains, hosted its second, nationwide Free Iced Coffee Day helping, it says, to keep the busy people who keep America running cool for free. On May 15, customers were able to walk into any participating Dunkin' Donuts restaurant throughout the country and receive a free small 16 oz. cup of Dunkin' Donuts' original or flavored iced coffee.

As part of the one-day event, the company also donated $80,000 to the National Police Athletic League's Youth Leadership Program, a non-profit organization that works with disadvantaged youth across the United States to emphasize the importance of community service and peer leadership.

According to the company, iced coffee is fast becoming as popular as the classic cup of hot coffee. While iced coffee sales typically spike in summer months, Dunkin' Donuts has seen rapid growth year-round. Iced coffee is the second most frequently sold coffee product after hot coffee at Dunkin' Donuts. According to NPD CREST data, Americans drank nearly 600 million servings of iced coffee in restaurants in 2007-- a 37 percent increase from 2006.

Founded in 1950, Dunkin' Donuts offers its customers a range of coffee, iced coffee, donuts and bagels. It currently has more than 7,900 restaurants in 30 countries worldwide. In 2007, Dunkin' Donuts' global system-wide sales amounted to $5.3 billion.


Dunkin' Donuts (USA)

coffee and donut shop
» to the franchisor


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