Franchise news

15.05.2008

Dr. Siegal's® COOKIE DIET™ announces plans for retail kiosk and store franchising

Dr. Siegal's Direct Nutritionals, LLC, the global distributor of the international Dr. Siegal's® COOKIE DIET™ weight loss system and hunger-controlling foods, has announced the formation of Dr. Siegal's U.S. Franchising, LLC which will begin offering franchises this summer.

Since its foundation 33 years ago, Dr. Siegal's® COOKIE DIET™ was, until 2007, only available to patients of Cookie Doctor™ Sanford Siegal, D.O., M.D.'s South Florida medical practice, Siegal Medical Group, and from about 200 other doctors. In May 2007, an e-commerce website was then launched allowing a wider public access to the products. After opening its first retail outlet near Philadelphia in August 2007, the company now operates seven shopping mall kiosks in Florida, Arizona, and New Jersey. Its first full-size store is due to open in Beverly Hills next month.

Matthew Siegal, President and CEO of Dr. Siegal's Direct Nutritionals, LLC, commented, “Hardly a day goes by where we don't receive two or three unsolicited franchising inquiries from somewhere in the world. Most of the requests are from customers who've enjoyed success with our products. We're glad that we'll be able to satisfy the apparent demand for Dr. Siegal's® COOKIE DIET™ franchises. Soon our customers throughout North America will enjoy greater convenience and savings by buying our products locally."

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