Franchise news

22.08.2012

DineEquity, Inc. opens first IHOP franchised restaurant in the Middle East

DineEquity, Inc., the parent company of IHOP Restaurants and Applebee's Neighborhood Grill & Bar, has announced the opening of the first IHOP restaurant in the Middle East, namely in Dubai, United Arab Emirates. According to the information provided, the opening marks the first of a 40-restaurant development agreement between IHOP and M.H. Alshaya Company for restaurants in Kuwait, Saudi Arabia, Jordan, Lebanon, Qatar, the United Arab Emirates, Oman, Bahrain and Egypt.

John Merkin, IHOP VP of Development and International, commented, “This marks a major milestone in IHOP’s international development strategy and we are delighted to make the IHOP experience available to guests in the Middle East. In this venture, we are proud to partner with one of the premier franchisees of international brands in the Middle East. Together we plan to expand the IHOP brand to a new continent and provide our signature menu to an entirely new set of guests and their families.”

Based in Glendale, California, DineEquity, Inc., through its subsidiaries, franchises and operates under the Applebee’s Neighborhood Grill & Bar and IHOP brands. The company currently has more than 3,500 restaurants combined in 18 countries as well as over 400 franchisees. (kbp)

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