Franchise news


Curves receives Business Achievement Award for CurvesSmart Innovation

The Curves franchise has announced that it has been presented with the 2010 Business Achievement Award for cross-border collaboration on personalized fitness solutions by the Canadian American Business Council. According to the information provided, Curves International of Waco, Texas, and Mytrak Health System, of Mississauga, Ontario, were presented with the award on November 5, 2010, for their collaboration in designing, developing, and installing CurvesSmart, a tangible method to successfully motivate club members by displaying to them the health benefits and disease prevention that is directly associated with their increased fitness.

"We are honored to receive this recognition," said Curves founder and CEO Gary Heavin. "To further our mission of strengthening women, we're privileged to work with MyTrak to make CurvesSmart – the world's most advanced fitness coach – available to millions of women globally."

CurvesSmart is a personal coaching system that has been incorporated into Curves’ 30-minute circuit workout. It works by storing each member’s fitness information and giving them moment-by-moment feedback. CurvesSmart automatically adjusts to an individual’s endurance level to allow members to stay continually challenged and achieve their potential on each machine, during every workout. CurvesSmart then automatically computes all of the workout data to produce detailed progress reports that show overall muscle strength, fitness progression, calories burned and more. Development of CurvesSmart began in 2005, with a national US launch in the fall of 2008. Currently, there are more than 4,300 Curves locations offering CurvesSmart in nearly 20 countries. (kbp)

Curves (USA)

fitness and slimming studios for women
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