Franchise news


Curves looking to help save 17,257 lives during Breast Cancer Awareness Month this October

The Curves franchise has announced that it is looking to take a leadership role in the fight against breast cancer. According to statistics from the American Cancer Society, approximately 207,000 new cases of breast cancer will be diagnosed in the U.S. alone this year.

As part of Curves' mission to strengthen women and in recognition of Breast Cancer Awareness Month, participating Curves clubs in the U.S. are waiving the joining fee for new members who show proof of a recent mammogram or make a $25 donation to the American Cancer Society. New members in Canada can have the joining fee waived with a $25 donation to the Canadian Cancer Society or the Canadian Breast Cancer Foundation.

Since only about 5-10 percent of breast cancers are hereditary, it’s all about prevention, says Curves founder Diane Heavin. "Prevention and early detection saves lives," she said. "There’s so much you can do to significantly reduce your risk of getting breast cancer. These include eating a nutritious diet, getting regular exercise, and maintaining a healthy weight. And then there are annual doctor visits and monthly breast self exams.”

"Researchers know that physical activity in the form of exercise reduces breast cancer risk," says Heavin. "I encourage every woman to go into their local club and pick up our Breast Cancer Awareness Fact Sheets, see a demonstration of the Liv®Aid (a device to help make monthly breast self examination easier), sign up for the free GirlTime event, and learn about how exercising just three times a week at Curves can help reduce your risk of developing this frightening disease." (kbp)

Curves (USA)

fitness and slimming studios for women
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