Continent Hotels and Resorts to expand into the UK, Ireland and India
According to the Internet travel portal, tourexpi.com, the Turkish hotel Group, Continent Hotels and Resorts, have appointed a master franchisee for the UK, Ireland and India. In the report, Patrick Mauser, franchise director for the Group, commented on the appointment saying the Group’s aim was to offer its brand under franchise and offer master franchisees a clearly identifiable four-star hotel brand thus setting the path for global expansion.
Future company plans involve franchising the brand in other countries around the world including the USA, EU and Eastern Europe. Franchises available include master franchises as well as property franchises. According to the information provided, such franchise agreements are especially suitable for 4-star hotels and hotel companies which are privately owned.