Comptoir des Cotonniers: international success thanks to franchising
Since 1997, the Comptoir des Cotonniers brand has been making a name for itself as a provider of elegant leisure wear for women aged between 15 and 55. The Comptoir des Cotonniers system currently has 217 shops in France, where it was founded, as well as 40 other locations around Europe and 20 stores in Asia.
According to an article in the German newspaper, the Frankfurter Allgemeine Sonntagszeitung, Comptoir des Cotonniers is also proving to be a success in Germany where the company currently has stores in large towns such as Frankfurt, Stuttgart, Düsseldorf and Dortmund. The company is also planning to open up its first stores in the USA in 2008.