Franchise news


Coaching for a Cause: 139 coaches pledge to the program

Coaching for a Cause is a global pro bono coaching program that aims to help charities and non-profits raise at least $5 million in additional donations when it officially begins on October 1, 2009. The six-month program will continue through March 31, 2010 and will demonstrate results based on year-over-year comparisons of funds raised during the same period of time in the previous financial year for the non-profits enrolled in the program.

The program is the brain-child of ActionCOACH founder and CEO Brad Sugars. According to the information provided, Coaching for a Cause stems from a positive personal experience Sugars had when he was on the Board of the globally well-known children's charity, the Variety Club.

"From my own personal experience as a major benefactor for a number of charities, I saw first-hand the benefits of coaching them so they could raise donations time and again - rather than just give cash to them," Sugars said. "Our company's vision is world abundance through business re-education and we are taking this vision up a notch through this far-reaching program."

ActionCOACH will use its network of more than 1,000 offices globally to bring the tested, proven and systemized methods and tools that the company has been using successfully for over a decade and a half in the for-profit world to the not-for-profit sector of the economy. The program works on a unique pledge system, whereby top Business Coaches who want to participate make a pledge to donate coaching hours to a charity or non-profit of their liking and help these organizations from all over the world raise more funds. (kbp)

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