Franchise news

21.09.2009

CKE Restaurants on course to double international presence in next five years

CKE Restaurants, Inc. has announced the opening of its first Carl’s Jr.® restaurant in Shanghai, China. This marks the first of more than 100 Carl’s Jr. units planned in the municipalities of Beijing, Shanghai and Tianjin, and the provinces of Zhejiang and Jiangsu over the next eight years. In China, Carl’s Jr. is operated by Star Food F&B Management Co. Ltd., a joint venture between SGX-listed BreadTalk Group Limited and Aspac F&B International Pte Ltd, the current Carl’s Jr. franchisee in Singapore and Malaysia.

According to the information provided, CKE Restaurants’ entry into the People’s Republic of China is part of a strategic plan to accelerate franchise development in international markets and grow the system as a whole. The new restaurant opening in Shanghai is part of the first phase in the company’s expansion efforts in China where it sees potential for more than 1,000 restaurants over time. Currently, CKE licenses 332 international restaurants between both its Carl’s Jr. and Hardee’s® brands, and plans to double its international presence to more than 665 restaurants within the next five years.

"We are pleased to announce the opening of our first restaurant in China and the initiation of our franchise relationship with Star Food F&B Management Company Ltd.,” said E. Michael Murphy, president of CKE Restaurants, Inc., who attended the opening. “This is a very exciting development for our company since China represents a tremendous growth opportunity. Consumers in China have yet to experience the kind of premium-quality burgers that Carl’s Jr. has to offer, and our strong success in other Asian countries proves that the market is ready for them.”

Headquartered in Carpinteria, Calif., CKE Restaurants, Inc. had a network of over 3,130 franchised, licensed or company-operated restaurants in 42 states and in 14 countries. (kbp)


CARL'S JR. (USA)

quick service restaurants with hamburgers and chicken sandwiches
» to the franchisor


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