Carvel Ice Cream launches new blended frozen drinks
Carvel Ice Cream has announced that it has launched six new blended frozen drinks this month which are to become permanent menu items at over 500 locations nationwide. Well-known for its premium soft serve, hand dipped ice cream products and uniquely shaped ice cream cakes, Carvel is now offering Arctic Blenders™ in three unique flavors and three distinctive Blended Coffee Drinks.
Gary Bales, president of Carvel Ice Cream, commented on the launch saying, “Carvel already offers Thick Shakes, Malts, Carvelanches® and Floats, but I believe our new blended beverages will catapult us into a position where we can be leaders in the beverage category. During the market test we conducted last summer, the new beverages accounted for three percent of total beverage sales.”
According to the company, Carvel® Ice Cream was the United States’ first retail ice cream franchise and has become one of the most recognized names in its industry. Carvel currently operates over 500 franchised and food service locations, and sells its ice cream cakes in over 8,500 supermarket outlets. The company is based in Atlanta and is part of FOCUS Brands Inc., a franchisor and operator of over 2,100 ice cream stores, bakeries, restaurants, and cafes in the United States, the District of Columbia, Puerto Rico, and numerous foreign countries under the brand names Carvel® Ice Cream, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®.
retail frozen dessert operation
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