Cartridge World: master franchisees pleased with the network’s development
15 Cartridge World master franchisees from nine European countries met at the end of November where they announced that they were pleased with the way the system had developed over the previous six months: of the more than 1,330 Cartridge World branches across the world, 520 of them are located in Europe. A further 100 to 150 businesses are expected to have been set up by the end of 2007.
During the meeting, special attention was given to discussing the development of brand stores in Europe and sales strategies as well as the overall development of the Cartridge World brand. "Europe is Cartridge World’s second most important market after the USA and there is a good feeling here," commented Daniel Stroh, managing director of Cartridge World in Germany.
As far as Europe is concerned, the system is expanding most rapidly in France. It currently has 70 brand-name stores in the country and is planning to open up a further 30 next year. According to Cartridge World, Germany has the highest purchase power compared to the other European markets. All in all, Cartridge World is active in twelve European countries where it provides an ink and toner cartridge refill service.
Cartridge World (D)
on-site service provider for individual printing work
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