Franchise news

15.06.2010

Carl's Jr. opens first restaurant in Ho Chi Minh City, Vietnam

CKE Restaurants, Inc. has announced the opening of its first Carl's Jr. restaurant in Ho Chi Minh City, Vietnam. According to the information provided, this marks the first of at least 25 Carl's Jr. units to be opened in Vietnam over the next six years and is the first major Western quick-service hamburger chain to open in the market. The restaurants in Vietnam will be operated by Mesa Asia Pacific Trading Services Company Limited, whose parent is a successful holding company specializing in consumer goods distribution, restaurant operations, media and real estate development.

CKE's entry into the Vietnam market is, the company explains, part of a strategic plan to accelerate franchise development in international markets and grow its system as a whole. The 25 restaurant development deal is part of a greater development plan that CKE Restaurants has for Asia. In addition to existing operations in China, Singapore, Malaysia, American Samoa and Vietnam, CKE plans to enter Indonesia later this year after recently signing a commitment agreement with PT Fortune Foods Limited to open 25 Carl's Jr. restaurants in Jakarta, Indonesia. CKE continues to expand its presence in the region and is actively seeking new franchisees.

Currently, CKE franchises 342 international restaurants between both its Carl's Jr. and Hardee's(R) brands. The company has strategic development plans to double its International presence within the next five years. (kbp)


CARL'S JR. (USA)

quick service restaurants with hamburgers and chicken sandwiches
» to the franchisor


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