Franchise news

20.05.2010

Carl's Jr. and Hardee's aim for $1 million mark again to help fight breast cancer

CKE Restaurants, Inc. and its Carl's Jr.(R) and Hardee's(R) restaurant chains have announced that they are once again holding a fundraising campaign to help in the fight against breast cancer.

According to the information provided, the annual Pink Star campaign will run through May 18 at its Hardee's and Carl's Jr. restaurants. To participate, restaurant guests donate $1 in support of the National Breast Cancer Foundation. For each $1 donation, guests receive a commemorative pink Happy Star to personalize and place on display in the restaurant; in addition, they receive restaurant coupons valued at more than $10 to use toward future purchases.

Now in its sixth year, the Pink Star campaign has seen amazing growth since the Carl's Jr. franchise group, the Star Franchise Association, initiated it in 2005 and raised $175,000. Carl's Jr. company-owned restaurants came on board the next year, and Hardee's joined the program in 2007. In 2008, the Pink Star campaign raised more than $900,000. The $1 million mark reached last year - the fifth year of the campaign - brought total earnings to over $3.1 million.

"We set a lofty fundraising goal for last year's Pink Star campaign, particularly considering the state of the economy, but we were confident and driven by our belief in advocating for an issue that affects our guests, our franchisees, our employees, and their families," said Andrew F. Puzder, chief executive officer of CKE Restaurants. "We have as much faith as ever that we can again help to raise $1 million for a very worthy cause." (kbp)


CARL'S JR. (USA)

quick service restaurants with hamburgers and chicken sandwiches
» to the franchisor


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